1. Focus on a specific product/service
Sometimes simplicity is key. Instead of trying to please everyone, try to focus on a specific audience. Create a community for your customers. Offer less products/services on your homepage with a detailed description describing them. List your other products/services in your main store page. Many companies find a rise in sales when they offer less skues/variations. Have you ever been to a wing joint that had wayy too many options and felt overwhelmed to choose a flavor? Put yourself in the position of your clients? How would you feel if you were a client viewing all the products/services your company offers. Remember that clients love options, but remember to simply things when you can.
2. Reposition your newsletter and build a bigger list of loyal subscribers
Your 'newsletter signup' is your tool for gathering your client's email address which allows you to reach out to subscribers, build relationships, and sell your products/services. Where your 'newsletter signup' appears on your website can have a huge impact on the amount of subscribers you attract. Test out different areas of your website by changing the location of where your 'newsletter signup'. Try the top right corner of your homepage (this is where visitor's eyes are often drawn to first). Rather than using the traditional 'sign up for our newsletter', try offering free tips and advice to your customers (ie. styling tips, gardening tips, weekly facts, different ways to use a product, etc).
3. Rewrite your header and website copywritting
Your header is often the first thing visitors see on your website. Your header must immediately grab their attention and compel them to stay on your site. Your header should highlight a problem your target audience faces and the solution your business solves. Don't just tell your visitors what your product is, tell them what is can do for them. #1 Tip: Don't just sell a product, sell the solution your product solves.
Before: Buy our new stylish ripped jeans.
After: Feel your most comfortable while looking your sexiest! Stylish ripped jeans now in stock!
Edit all your product descriptions and website copywrite. Remember to keep your client's wants/needs in mind. Tap into their feelings. Make them feel the need to have your product/services.
4. Focus on your visitors-not yourself
The most successful sales pitch focuses on the client and not the company. Think about what you would like to read if you were the customer. Use more "YOU's" and less "I's" or "WEs". Your customers don't care as much as you do about your company. Make it a company goal to focus on your customers emotions as much as possible. Drill down into their head and figure out what they want and need.
5. Convince customers that they need to buy now!
Why would customers rush to make a purchase when the item will always be available on your website? Instill a sense of urgency in your visitors by: offering a limited time discount price, giving away bonuses if they buy within a certain time frame, or try offering a limited available quantity.
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