In order to have a successful business account on IG you need to setup your Instagram account accordingly. Why should people follow your page? Why should people scroll through your images? Why should someone care about your business? What wants/need does your business offer? Who is your target audience and what can you do for them? These customers SHOULD all be answered in your Instagram bio. Attract your target audience to your page and make them want to fit that "FOLLOW" button. Read below to find out how to setup your Instagram account for success:
Does your Instagram icon reflect your brand? Use your logo, or an image that represents your brand. Keep in mind that this image is small and you want it to be easily visible. You can change this image as often as you like so never feel obligated to have to stick with which ever image you initially choose.
2) Contact Information
If applicable, be sure to include an email address or contact number for your customers to reach you. Depending on your business you may want to include business hours/hours of operation.
3) Website URL
Provide a link for your audience to click on. Keep in mind the exact URL of where you want your audience to be pointed. This can be your home page or another page. If you’re having a promotion on one of your products or services, provide the direct link for your audience to purchase/receive more info. If you want your audience to be redirected to a special sign up page, direct them there.
For example, when we were launching the early bird tickets for the branding bootcamp, we had the direct link to the sign up page. When we had a sale on our branding workbooks we had a direct link available for users to purchase by simply clicking on the link which led to the checkout page.
Keep in mind that a lot of people on Instagram do not like always like to read and do not like to have to search for information. The less work your audience has to do, the easier and faster it will be for them to purchase your items. This will equate to less questions and less confusion for you audience.
Insert your condensed mission statement. Provide information on your brand’s purpose. Let your audience clearly know the purpose for your business.
If you have space available in your bio section create a call to action for your audience to actually want to click on the URL you posted. We will cover call in actions more in detail in webinar #4. A call to action is an instruction to your audience to provoke an immediate response, usually a verb such as “call now, find out more, visit our store today, click here to start shopping, join our workshop today”.
Make sure your images clearly reinstate the reason for your brand’s existence. Be consistent with colours and have a set theme.
Click HERE to download your free printable worksheet!
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