Hey Boss babes!!!!! A few days ago I posted a Q&A thread on my Instagram page asking our followers what questions they had about running a business. After responding to over 50 comments, I realized that sooooo many entrepreneurs are struggling with the same problems. So, I decided to create a slide summarizing why majority of businesses are failing.
8 Reasons Your Business is Failing on Instagram:
💎 1. GENERIC BIO - Avoid generic bios that will leave you fighting to stand out in saturated markets. Your Instagram Bio should be descriptive telling your audience who you are, what you offer, how they can purchase, where and how. Essentially, your IG bio is your digital business card. Use emojis and spacing to make your Instagram bio visually pleasing. *TIP: Use your brand voice. It's imperative that your page attracts people to stay on your page + hit the follow button!
💎 2. NO CREDIBILITY - Credibility is the quality of being trusted and believed in. It is your job as a business owner to convince your audience of the value of your products, to make them believe that you will deliver on your promises. An effective way to gain credibility is by sharing social proof (reviews, before & after photos, celebrity/influencer endorsements, sharing customer orders, reposting social media mentions, sharing milestones, etc).
💎 3. INCONSISTENCY - Your Instagram page should not be a mess of reposted memes, quotes, and images form other IG accounts. This is a quick way to appear as a spam account, sending your followers to shop with another business. Create a solid BRAND identity to stand out from the crowd and display professionalism. Remember, consistency is key. *TIP: Your brand colors, fonts, and look should be transparent throughout all social media accounts and website. Use Adobe Color CC and Canva to create dope content.
💎 4. NO RELATIONSHIP - Before you even think about selling, you need to build a KNOW, LIKE, and TRUST factor. Interact with your audience, don't be scared to be the face of your business. Get your audience to fall in love with your personality and brand. Once they know that your business exists, like your products, and trust your brand, they will buy. Take the time to learn what your followers like and are interested in. When you interact with them they will engage with you. Business is about developing a solid relationship with your audience.
💎 5. USING STOCK PHOTOS - Using stock photos from your supplier are a NO NO! Take your own stock photos. Not only will this demonstrate trust and show your customer that you physically have inventory, but will also set you apart from all the other businesses using the same standard stock photos. The key to selling is to sell a lifestyle. Look at FashionNova vs. Rainbow. It's been said that they sell the same items or use the same manufacturers, the difference between both companies are their imagery and brand. It's hard enough for consumers to purchase certain products online without physical contact. Show your audience how your products actually look by showcasing several photos (different angles, models, environments). Example: For hair businesses, take photos of the exterior and interior of a wig, on different models of different races, skin complexions, and heights.
💎 6. NO WEBSITE - Expecting people to DM you to find out the price of an item or place an order is ludicrous. Let a website do the work for you! Websites are great because they are up and running 24/7, even if your business is not. A website can collect payment and orders (no need to ask each customer to Cash App you). Allow customers to conveniently shop with your business via your website. *TIP: You can set up a website within hours using an ecommerce platform like Shopify, BigCartel, Wix, Weebly, or BigCommerce.
💎 7. LACK OF CAPTIONS - Captions explain your posts and provides information to your audience. They should be detailed just as product descriptions on a website. Always include a call to action (CTA) in your captions. Don't just assume that your audience will preform the action you would like, TELL THEM to. Example: double tap photo, comment below, tap link in bio to purchase, send us direct message. *TIP: Your captions should contain this formula: DETAILED INFO + CTA
💎 8. POOR USE OF HASHTAGS - Hashtags turn words into a searchable link. They are similar to Google keywords, but used via social media. Through the use of hashtags you can increase your business' visibility and reach. By using hashtags, you allow people to find relevance in your business and posts. *TIP: Use hashtags that are specific and relate to your business and individual post. Generic hashtags will attract bots and spam to your page. The more specific = the better.
After reviewing the 8 reasons why your business is failing on Instagram, I hope you were able to pin point which areas your business is lacking. However, just realizing where your business is struggling is not enough to get the ball rolling. To start seeing a difference in sales and your business in general, you need to not only realize what's wrong with your business, but make the change. You see, I didn't grow my business to near 100,000 followers on Instagram.
I didn't increase my engagement by over 150% by just reviewing and learning all the Instagram tricks and studying the algorithm. To see a change, you need to make a change. I know you want to get your business off the ground so you can start having consistent sales and eventually quit your 9-5 so you can be your own boss. So many people have been asking to 'pick my brain' and ask me a million gazillion business questions. So guess what? I packaged all your business questions and struggles into a 4-step business system to help you get your business thang going. To get instant access to the download link, click here to access more resources.
Stop struggling sis! Let me help you get your business 'ish together. After getting my 'ish together, I managed to make over $15,000 in sales from Instagram alone. Imagine what you can do and what results you can get!!!
💡 Download your business workbooks here: https://bossdivas.samcart.com/products/bo-up-babe-bundle-deal-pdf/ 😍🤗
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