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Surprisingly, a lot of business owners who run their business either on/offline do not have a website. How do you run a professional business without a website? Whether you're selling products online or not, you should have a website as a business owner. It doesn't matter what industry of business you're in. Whether you're a photographer, restaurant owner, coach, publicist, marketer, or even fitness enthusiast, you should definitely have a website. A website will help spread awareness for your business, increase leads & sales, and increase your business reach. Even if your business only operates on a domestic level, gaining international recognition will increase your business. For example, if you own a restaurant prospective customers will want to visit your restaurant when they're in the area or will even go out of their way to make the commute to visit it! If you're a fitness enthusiast and only operate domestically, you may want to consider opening doors for your business by offering online programs and training. I've personally witnessed a fitness owner have clients fly in just to be able to participate in her programs. Anything is possible with social media and the internet! 🖥 Top 10 Reasons Why You Should Have A Website: #1) FIRST IMPRESSIONS COUNT. EVERYONE JUDGES BY WHAT THEY SEE. The popular saying "Don't judge a book by a cover" suggests that one shouldn't prejudge the worth or value of something by its outward appearance alone. However, living in a world that's so obsessed with physical appearance, first impressions matter. Alongside your logo, a website will display professionalism and credibility. Even if you have no intention of selling products on your site you should still have one. A website is sort of like a virtual business card. #2) YOUR BUSINESS WILL GAIN CREDIBILITY More and more people are using the internet to make purchases and shop for items they want. By having a website potential customers are able to gain an insight of your business. Your website will give them an opportunity to get to know who you are, what you sell, and what your business purpose is. A website will help connect people to your brand. A website will also help promote your products (whether tangible or intangible) and will help increase sales. #3) A WEBSITE IS MORE CONVENIENT FOR YOUR CUSTOMERS TO MAKE A PURCHASE Some people still conduct business today by manually sending invoices to each and every customer who wants to make a purchase. While this may work for businesses who sell custom items and services, this can also be a huge time eater and inconvenience. When customers are ready to make a purchase they want to make it on their time, at their convenience. That means not having to request an invoice and not having to wait for the invoice to be sent. Customers should be able to easily make a purchase by simply clicking a button. #4) A WEBSITE HELPS YOU SAVE TIME Repeating the same information over and over again to new potential customers can be quite tedious and annoying. Having a website can help you easily display and describe your products. Since a website is available indefinitely, customers can browse your website and easily find the information their seeking (such as contact information, hours of operation, product descriptions, etc). #5) IT'S EASY TO CREATE AND MANAGE Thankfully, due to technology, it's becoming easier and easier to create your very own website. With so many website platforms that offer you free and premium templates, you can create your very own website in as little as just a few hours! There's absolutely no excuse for your website to look unprofessional or sloppy with access to hundreds of templates to choose from on the web. Check out "The Ultimate Workbook To Creating a Money Making Website" for a list of the best platforms to use for your website. #6) YOUR WEBSITE IS AN EXTENSION OF YOUR BUSINESS CARD The internet has replaced phonebooks, newspapers, and the yellow pages. While some people still use them, it's not what it used to be. Almost everyone uses the internet to seek information. Potential customers are searching their phones at this very moment for a product or service your business offers!!! Instead of these potential customers being redirected to another business, you want them directed to your business. With simple search engine optimization (SEO) you can get your business to be recognized by big search engines like Google and Yahoo. Our 74 paged workbook covers SEO in detail. #7) A WEBSITE HELPS YOU TO EASILY COLLECT DATA FROM PROSPECTS It's easier to get data from prospects on your website than it is in person. Easily collect email addresses, demographics, and much more from each person who enters your website. Use this information to create a bond with prospects through sending email newsletters to turn these people into customers. #8) YOUR CUSTOMERS WILL EXPECT IT How many times have you heard someone ask you for the name of your website and you replied with "It's not launched yet.. It's under construction.... I'm looking into one... I don't have one". Errrrkkss!!! This is equivalent to putting up your "closed" sign in a business window. You can lose out on a lot of sales and interest from people by not having a website. Having a website allows people to check out your business at their convenience. People will expect and ask you for your website. Be ready to give it to them the next time they ask! #9) ECOMMERCE SPENDING IS INCREASING EACH YEAR Online sales reached over $394 billion last year. Did you read that correctly? Over $394 BILLION! With that being said, don't miss out on your share of the online market!!!! Each year, more and more people are spending money online. Reach those people who like to conduct business on the web by having your own website. #10) NO WEBSITE MEANS MISSING OUT ON MORE MONEY Stop missing out on opportunities and stop leaving money on the table. If you want to start collecting every dollar possible for your business, it's imperative that your business has a website. If you don't have a website, it's time you create one for your business. You deserve all the money and recognition for your business. If you already have a website and it's not bringing in the sales you want to see, it's time to revamp it!
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